Content That Matches the Caliber: Elevating PRO5 Baseball's Brand to Elite Status


A case study.

Client: PRO5 Baseball Academy


Services:

  • Video Produciton
  • Video Editing
  • Social Media Content
  • Training Videos
  • Photography


Timeline: December 2022 – Present

The Program


PRO5 Baseball isn't your typical travel ball team.


It's a faith-based, elite-level academy that develops high school athletes into college and professional players—and more importantly, into men of character.


Their five pillars focus on building leaders, not just baseball players.


This is one of the best high school baseball programs in the country.


Championships against elite academies across the East Coast.


A roster of future college and pro talent. An Oakley and Under Armor sponsorship.


But their content didn't reflect any of that.







150+ College Committments


14 MLB draft picks.


10 years of influence.


75+ colleges represented.

UNC. Duke. Penn State. Wake Forest. Vanderbilt.


The Need

PRO5 had been doing their best—posting highlights, sharing updates. But they knew the brand needed to match the program.


When you're developing athletes who sign with D1 programs and get drafted to the majors, your content can't look like it was shot on a parent's iPhone from the bleachers.



They needed a professional to capture their excellence.



The Fit


This project hit different for me.


I have a background in youth ministry—working with Woodmen Valley Chapel as their middle and high school ministries' producer and A/V manager, and with Young Life capturing high-energy camp activities.


 I've spent years supporting young people through difficult seasons and teaching them to navigate the world with wisdom.


PRO5's mission resonated. They're not just building ballplayers—they're building young men. The baseball is the vehicle, but character and leadership are the destination.


Plus, I got to shoot sports. Elite-level, future-D1 athletes doing what they do best.


Creative freedom to capture the action and turn it into content that gets people hyped.



That's not work. That's fun.



The Work


Over the past two and a half years, I've supported PRO5 across every part of their content ecosystem.


Website content.

High-quality video that communicates the caliber of the program to recruits and families.


Social media.

Game highlights. Recaps. Hype reels before conference series matchups. Many of these required tight turnarounds—taking footage from recent games and spinning it into a new reel before the next matchup. Fast, polished, and on-brand.


Special projects.

A collaboration with Oakley. An anime-inspired hype reel. Signing day videos that celebrate players committing to top programs. The kind of content that stops the scroll.


PRO5+ Training App.

When PRO5 launched their training app, I produced over 200 short-form training videos covering everything from mental preparation to hitting, pitching, and catching mechanics. A full content library built from scratch.




The Results


The content PRO5 puts out now doesn't look like a high school program.


It looks like a D1 program.


Maybe better.

200+ training videos produced.

A complete library for the PRO5+ app.


Reels regularly hit 3,000+ views.

Many break 10,000… and some even 100,000.


7,400+ Instagram followers.

With 2,500+ added in a single year.


Content that rivals college programs.

Ahead of virtually every other high school academy in the country.

The Partnership


Working with PRO5 has been one of the most rewarding projects in my portfolio.


The creative freedom. The trust. The chance to capture incredible athletes doing incredible things—and knowing the content actually helps the program grow.


When a client believes in your skills enough to let you run, and the mission behind the work is something you genuinely care about, it doesn't feel like client work.


 It feels like something you'd do anyway.

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Wes has been an incredible asset to our PRO5 team. We can simply trust Wes. His creativity, vision, work ethic, and character has elevated our program to levels we couldn’t imagine without him. He has the ability to take the core components of our program and turn it into inspiring content for all to see.

Mike Griffin

President of Baseball Operations, PRO5 Baseball

The Takeaway


PRO5 had already built one of the best high school baseball programs in the country.


They just needed content that showed it.


Two and a half years, 200+ training videos, and countless hype reels later—the brand finally matches the caliber.




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