From DIY Website to Tripling Phone Calls: How MCC Grew From 4 Staff to 13
A case study
Client: Morrisville Counseling and Consulting, PLLC Services: Web Design, SEO, Photography, Print Materials, Video Production
Timeline: August 2022 – Present
The Starting Point
When Morrisville Counseling and Consulting came to BROADSTOKE, they had what a lot of small businesses have: a DIY website that was fine.
It worked. It existed.
But it didn't match the quality of the practice behind it.
The site had the look of something built by someone who isn't a designer (because it was).
A structure that made sense to the person who built it but not necessarily to the people trying to find a therapist.
And from an SEO perspective? It was missing a lot of people searching for their services.
The practice had four staff members and a website getting about 13 visitors a day.
To put it nicely: there was a lot of room for improvement.
The Work
We started where we always start—with the foundation.
A website that actually reflects who they are.
MCC's founder, Heather Steele, has a specific energy. She's a serious professional running a growing practice, but she's also someone who loves the outdoors, the color pink, and unicorns.
The old site didn't capture any of that personality. The new one does—without sacrificing the trust and credibility a therapy practice needs.
A structure built for humans and search engines.
We rebuilt the site architecture from scratch.
That meant dedicated pages for each service they offer (trauma therapy, EMDR, couples counseling, and more), location pages to capture local searches, and a clear path for visitors to take action.